E-commerce is a key part of global shopping, offering huge opportunities for traders and consumers everywhere.
In 2020, a Deloitte study found that more than 70% of South Africans were shopping online compared to the previous year, probably due to Covid-19 lockdowns. By 2022, online spending reached R59 billion.
This year, the e-commerce sector expanded to R71bn, accounting for 6% of total retail. Projections suggest the figure could rise to R225bn by 2025, reflecting significant growth in online retail.
The e-commerce boom in South Africa, driven by the digital revolution, is causing diverse reactions: euphoria among consumers, excitement among small and medium-sized enterprises (SMEs) and panic among established retailers and manufacturers.
In the current economy, price sensitivity greatly influences consumer shopping. Brands offering convenience, competitive pricing and variety will be…