The Public Relations Institute of Southern Africa (Prisa) has appointed Oscar Rofhiwa Tshifure as its new president. Tshifure brings more than 20 years of extensive experience in communications, public affairs, reputation management and stakeholder management to the role. The organisation said in a statement: “His vision is a transformative, collaborative future for Prisa. Tshifure has held various leadership roles, including president-elect of Prisa, vice-president of the Pan African Media Research Organisation (Pamro), non-executive director for the Sovereign Africa Rating, and non-executive director of the South African Reading Foundation. He was also head of public affairs at Razor PR, M&C Saatchi Group South Africa, among others.”
Responding to the appointment, Tshifure said: “Collaboration is vital for the success of the institute. Our focus remains to enhance our reputation and relationships with…