AT THE RECENT passing of its founder, Dr Sam Motsuenyane, Africanbank is stepping into a new era of growth and innovation. Yesterday it unveiled a revamped logo and a new campaign message, “Africanbank backs you”.
For major long-standing South African brands, it takes great deal of courage to change a logo, key messages and other accoutrements of corporate identity, as the brand could lose or even alienate its existing client base that has been built up over a long period of time with the previous branding.
“We celebrate this growth at a time of sadness as we remember our founder, Dr Sam Motsuenyane.
“His triumph in establishing South Africa’s first black bank was a victory for us all and his story remains a source of inspiration,” Africanbank group chief…