Stellantis, the world’s third largest automaker, is currently experiencing significant momentum with multiple dynamic initiatives propelling it forward. Amidst this flurry of activity, two pivotal projects stand out, signifying a strategic shift within the multi-brand corporation.
Firstly, Stellantis is orchestrating a monumental restructuring of its dealer network. Instead of disparate entities bearing individual brand identities such as Opel, Peugeot, Citroen, and others, the corporation is unifying them under the cohesive umbrella of the Stellantis brand. This consolidation aims to streamline operations and enhance customer service across diverse brand portfolios.
Secondly, the company’s ambitious factory plans, announced previously, are materialising with remarkable speed. Coega, in the Eastern Cape, will soon witnessthe inaugural shovel dig.
It will herald the inception of the production plant for the Peugeot Landtrek bakkie, including its eagerly…