Globally, there has been an increase in the consumption of olive oil, influenced by the consumer’s quest for overall health and wellness. In recent years, there has been an inclination by consumers towards healthy vegetable oils in their regular diets. There has been a growing demand for vegetable oils such as olive oil, with specific health claims including high Omega-3, mono- saturated fatty acids, vitamin E and antioxidants, among others.
The rising demand for vegetable oils with such attributes is likely to support the steady growth of the global olive oil market, which was valued at $14.64 billion (R277.04bn) in 2023. Given the global growth of the sector, the further development of the industry through policy and funding is likely to lead to the growth of the sector. This growth…
