THE 2024 GENEVA watch fair opened yesterday amid slower demand in China for fancy Swiss timepieces and more timid consumer spending across the board on luxury items.
The Watches and Wonders salon, which runs until April 15, will see 54 watch brands show off their latest creations, including Rolex, Patek Philippe, Cartier, Chopard, Hermes and Chanel.
Formerly reserved for industry players, Swiss watchmaking’s landmark event is trying to seduce a new generation of buyers by opening to the public for three days. During previous open days, visitors were aged 35 on average, “which is extremely encouraging”, said Matthieu Humair, the CEO of the foundation that runs the salon.
Last year, Swiss watch exports broke records for the third consecutive year, hitting 26.7 billion Swiss francs (R552bn).
The 2020 downturn…