TECH GIANTS including Meta, Microsoft and TikTok signed a pledge on Friday to crack down on AI content intended to deceive voters ahead of crucial elections around the world this year.
The accord commits the companies, including Google and OpenAI, to develop ways to identify, label and control AI-generated images, videos and audio that aim to mislead voters.
“I think you need all the players from the source of the generation to the actual consumption by the user involved and that’s why I think having everybody, 20 companies, sign up to this is so impactful,” said Nick Clegg, the president of global affairs at Meta.
Among the 20 signatories of the deal, presented on the sidelines of the Munich Security Conference in Germany, were also X, formerly known as Twitter,…