GOOGLE Search dominance and its business model are distorting platform competition as small and new platforms struggle for visibility and customer acquisition, according to the much-anticipated Online Intermediation Platforms Market Inquiry report.
The report, released by the Competition Commission yesterday, is the culmination of almost two years of investigations into local and international business-to-consumer (B2C) online platform markets, and identifies features that adversely affect competition in these markets.
The commission investigated, and required remedial action from leading platforms such as Google, Booking.com, Takealot, Apple, Uber Eats, Mr D Food, Property24, Private Property, AutoTrader, and Cars.co.za. Other businesses included national restaurant chains, Bolt Food, and Prop Data.
The report said Google Search was an actual monopoly, accounting for more than 90% of all general searches across desktop, tablet, and mobile devices.…