THE term “high-maintenance” is part of everyday speech, and usually refers to a woman who places a high value on her personal image, wants or needs.
Often uttered within the context of dating, the implication is the woman in question is too much hard work; an easier, more relatable mate would be preferred.
Rarely, if ever, do we come across the term “high-maintenance man”.
On dating apps, users make split-second decisions, relying on profile pictures to guide them.
In my research into dating apps and heterosexual matches, I found men sought to portray themselves as handsome, muscular – tanned, even – in their profile shots to attract more matches.
Conversely, women sought to portray themselves against a cultural idea.
Women looked to develop profiles which conveyed them as “not high-maintenance”.…
