ANHEUSER-BUSCH InBev has introduced Chernigivske, Ukraine’s most popular beer brand, to countries such as the UK, Germany, Belgium, France, Netherlands, Denmark, Austria, Po- land, Italy, Colombia and Brazil, as part of its humanitarian relief efforts to Ukraine.
Additional markets are planned and all profits from the sale of the beer will go to support humanitarian relief efforts, with AB InBev guaranteeing at least $5 million (R77.8m) of support from this initiative, the global brewer said on Friday.
The move comes as Russia’s war on Ukraine continues and as a growing number of companies have stopping sales of products and services in Russia as well as discontinuing operations, all of which impact a firm’s financials.
The world’s largest brewer, which makes Budweiser, Corona and Stella Artois, said its employees,…