A few years ago, Gwyneth Paltrow seemed to be waging a one-sided war against vaginas. Steam your uterus, the actress-turned-entrepreneur advised readers in 2015 through her headline-generating wellness venture, Goop.
Store a rock in it for hours, she suggested three years later, alarming doctors anew. Paltrow recommended using not just any old stone, but “jade eggs”, currently sold on her website for $66 (R985), or more than nine times the federal minimum wage.
Her unearned authority, combined with her defiant out-of-touchness, made her a latter-day Marie Antoinette – except the beheaded royal’s biggest sin was trusting in the soothing power of carbs a little too much.
Goop was the Oscar winner’s second act, which from the start has induced many a question, like: Will there be a third?
Surely there’s…