LEGO® STAR WARS 25TH ANNIVERSARY BUILDING A BRICK EMPIRE During a LEGO® Star Wars panel at Star Wars Celebration Anaheim in 2022, Jill Wilfert (senior vice president, entertainment partners and content, the LEGO Group) was asked why the collaboration with Lucasfilm and the Star Wars IP was such a perfect fit. “It's inherently the fact that both [brands] are about imagination, and creativity, and inspiring people,” she replied, adding, “It's also been amazing to see these two really big, global, iconic brands come together and create something that's truly special and unique.”
That sentiment has been shared across multiple generations, from young Star Wars fans who bought into the range when the first Phantom Menace sets came out, to kids today building their own Ahsoka Tano's T-6 Jedi Shuttle, and older…