It ain’t easy being an internet pioneer. Sure, you get kudos for being the one to break new ground on the web, but once you plant your forerunner flag, everyone comes gunning for you. Sometimes you’re able to swat down all comers (all hail King Amazon!), sometimes you fade despite your best efforts (we hardly knew ye, Bing!), and sometimes, you just have to suck it up, regroup, reassess, retool, and re-emerge.
And with that, I re-give you … Pandora.
After being acquired by SiriusXM in February 2019, Pandora, long anointed as the premier “automated music recommendation internet radio service,” has been on a yearlong rebranding mission (one that’s still in full swing, if their recent TV commercial campaign is any indication). If you already have a Pandora account and/or…
