Innholdsfortegnelse for February 2025 i Smart Photography

Artificial Intelligence (AI) is beginning to play a stronger role in the photographic industry. AI is now appearing in many photo editing programs and apps. This raises the question of how much AI will change photography. Will one be able to see and track the extent to which AI has changed the image that has been taken? Otherwise ‘ deep fakes’ will prevail and erode people’s trust in photography. Meanwhile companies like Leica have asserted that they do not want to be associated too much with AI editing. The reasons are obvious. Where do we go from here? HERE’S WHAT MAKES US #1 WE ARE GLUED TO THE GLOBAL IMAGING INDUSTRY Our team is updated with all the benchmarks and road blocks that the field of photography and imaging across…

Adobe showcased at CES 2025 new AI-driven features for its photography editing software, aiming to make editing more intuitive and less time-consuming. These include AI for automatic color correction, composition guidance, and one-click professional effects. This suite of tools is designed to help photographers of all skill levels to achieve professional results with less effort, allowing for more creative exploration. Adobe’s push towards AI in editing reflects a broader industry trend towards making high-end photo manipulation accessible, thus empowering creatives to focus more on the art rather than the technique.…

At CES 2025, Insta360 expanded its VR photography capabilities with new 360-degree cameras that boast higher resolution and improved stabilization. These advancements are set to enrich the virtual reality photography experience, making it easier for photographers to create immersive environments. This could lead to a new era of storytelling where viewers can literally step into the photographer’s world, offering endless possibilities for interactive media, education, and entertainment.…

HPRT introduced its next wave of photo printers at CES 2025, emphasizing AI integration for superior print quality and efficiency. These printers are tailored for both professional and amateur photographers, offering instant prints with precision in color and detail. The AI assists in optimizing print settings for each image, ensuring consistency and quality. Moreover, HPRT’s focus on personalized printing options could change how photographers share their work, providing clients with unique, tailored products from the print itself to the presentation.…

ZWO’s presentation of the Seestar S30 at CES 2025 marks a significant step towards making astrophotography accessible to more enthusiasts. This device is designed to be portable yet powerful, reducing the barriers to entry for those interested in capturing the night sky. The Seestar S30 integrates all necessary components into a compact form, ensuring high-quality images of celestial bodies can be captured with ease. This innovation not only appeals to amateur astronomers but also to photographers looking to expand their portfolio into the cosmos, making space photography less daunting and more achievable.…

Vivo X200 `65,999 onwards/- (vivo.com) In the Box ✓ USB Cable ✓ SIM Tray Ejector ✓ Phone Case✓ Screen Protector (Applied) ✓ Power Adapter The VIVO X200 represents a significant step forward in smartphone design and photography capabilities, offering users a compelling package that combines style with substance. This latest flagship from VIVO demonstrates the company’s commitment to pushing boundaries in mobile technology while maintaining a focus on user experience. The design of the X200 immediately catches the eye with its elegant aesthetic. The phone features a sleek glass-metal construction with gracefully curved edges that not only look premium but also improve handling. The aerospace-grade aluminum frame provides durability without compromising on style, while the frosted glass back resists fingerprints admirably. At just 7.99mm thick, the phone maintains a remarkably slim…

Sigma unveiled a revolutionary modular lens system at CES 2025, allowing photographers to customize their lenses for different shooting scenarios. This system lets users swap out components like the front element, focus group, or even the mount type, providing a cost-effective way to achieve multiple lens functionalities from a single base. This could be a game-changer for those looking to travel light without sacrificing versatility, offering new possibilities for both landscape and portrait photographers who often juggle between several lenses.…

PxE Holographic Imaging made waves at CES 2025 with the introduction of its Holographic RGBIR-Depth Camera, which clinched an Innovation Award. This camera is a leap forward in 3D imaging, capable of capturing color, infrared, and depth data simultaneously with a single sensor. This technology bypasses the need for costly laser systems used in traditional 3D scanning, potentially altering industries like virtual reality, security, and medical imaging. By simplifying the process of 3D capture, PxE could make this technology more accessible, enhancing the way photographers and creators work with depth in their images, thus expanding creative possibilities in digital art and beyond.…

On 19 December 2024, Mumbai’s design community gathered for the Mumbai Design Xpress (MDX ‘24), an event that celebrated innovation, creativity, and the transformative power of colour in design. The event was organised by the Mumbai chapter of the Association of Designers of India (ADI). A highlight of the event was the exclusive launch celebration of Pantone’s Colour of the Year, marking the first time this global announcement had been celebrated in India. Elley Cheng, President of Pantone, unveiled the chosen hue, PANTONE 17-1230 Mocha Mousse, a warm brown hue. The event featured thought-provoking sessions with industry leaders: • Animation in Colour: India and the West Suresh Eriyat, founder of Studio Eeksaurus, explored the role of colour in Indian animation and its contrasts with Western styles. He was joined by…

• What are you highlighting at CEIF 2025? At CEIF 2025, we highlighted our prime flagship products: the AccurioPress C84hc/C74hc with revolutionary high-chroma technology, the AccurioShine 3600 with inline Foil for premium finishing, and our high-performance AccurioPress C12000 and C7100 series. Each of these solutions represents our commitment to advancing digital printing technology in the professional photography and production printing space. • What are the standout features of these new product compared to existing Konica Minolta offerings? Our new offerings bring significant advancements compared to previous solutions. The AccurioPress C84hc/C74hc introduces groundbreaking high-chroma technology that extends the colour gamut substantially, enabling unprecedented colour depth and accuracy. The AccurioShine 3600 with inline Foil represents a leap forward in premium finishing capabilities, offering sophisticated embellishment options that were not previously available in…

Sony 24-50 mm F 2.8 G `1,16,900/- In the Box ✓ Lens✓ Lens hood (ALC-SH178)✓ Front lens cap (ALC-F67S)✓ Rear lens cap (ALC-R1EM)✓ Lens pouch Sony is the leader as far as mirrorless lenses are concerned and has over 70 lenses in its arsenal. Manufacturers are feverishly working to increase market share and newer focal ranges are being exploited for attracting the niche customer. One such product is the 24 – 50 mm F 2.8 G lens from Sony. It covers a limited focal range but covers up by reducing the size and weight of the lens thus making it more usable. Let’s see how good it is. Design & Build Quality The 24 – 50 mm F 2.8 G from Sony is not a G Master lens. Nevertheless, it…

Ricoh launched an advanced 360-degree camera at CES 2025, focusing on quality and ease of use for immersive photography. The camera features higher resolution sensors and an intuitive interface where users can edit and stitch images directly on the device. This could significantly impact fields like real estate, virtual tours, and event coverage, where immersive visuals are becoming more integral. Ricoh’s approach aims to democratize 360 photography, making it a tool not just for tech enthusiasts but for professionals looking to expand their creative horizons.…

At CES 2025, DJI revealed its latest gimbal technology, which not only stabilizes footage but also integrates AI to predict motion and adjust accordingly. This new system can anticipate movements based on environmental analysis, offering smoother video even in dynamic or fast-paced scenarios. For photographers and videographers, this means capturing professional-quality footage with less effort, particularly in action, wildlife, or event photography where stability can make or break a shot.…

Sony unveiled at CES 2025 its latest sensor technology, which combines AI with imaging for real-time processing. This sensor not only captures images but also analyzes them to adjust settings automatically, enhancing image quality in challenging conditions. This integration of AI into the hardware could transform photography by offering smarter, more adaptive cameras that can predict and react to the environment, thus simplifying the shooting process for photographers and ensuring superior image capture with minimal manual intervention.…

• Could you walk us through what OM Digital Solutions is showcasing at CEIF 2025? Absolutely! I’m Vivek Handoo, responsible for the Asia-Pacific region at OM Digital Solutions. Previously, we were known as Olympus, but three years ago, we transitioned to OM System. While we have carried forward Olympus’ legacy, we are also introducing new innovations. India is a key market for us. Though Olympus had withdrawn from India a few years ago, we are now reestablishing our presence through distributors and are committed to growing the brand here. CEIF 2025 is our first major opportunity to showcase our lineup in India. At our booth, we are displaying - Four Camera Bodies, 30+ Lenses catering to different photography styles, Binoculars, Audio Recording Devices Our core focus is on outdoor photography,…

Vimal Parmar An independent marketing consultant and digital print evangelist with over 40 years of experience in the imaging industry. @vimalparmar Print Pauses Time : A Lasting Keepsake for Your Favourite Moments Dear Readers, Time indeed flies fast! It feels like we just entered January 2025, and now we find ourselves in February. With only 28 days, this month will likely pass in the blink of an eye. Moments like these remind us how fleeting time is, making it essential to preserve memories in tangible ways. Printing photographs or creating a photo album pauses time, capturing life’s fleeting moments in a form that lasts forever. Unlike digital files, which can get lost in virtual clutter, a printed photo album allows us to relive precious experiences, beautifully preserved for generations to…

Tamron 90 mm F/2.8 Di III Macro VXD `53,600/- In the Box ✓ Lens ✓ Lens hood (with sliding window for easy filter operation of PL/V-ND filters) ✓ Lens front cap ✓ Lens rear cap The Tamron 90 mm F/2.8 Di III Macro VXD lens (Model F072), compatible with Sony E-mount and Nikon Z-mount full frame cameras was launched worldwide on October 24, 2024. The first Tamron 90 mm Macro lens was introduced in 1979. With this launch, Tamron celebrates 45 years of their 90 mm Macro lenses. This review is for the 90 mm f/2.8 Nikon Z-mount Macro lens. Design & Build Quality As with the earlier Tamron 90 mm macro lenses, this new macro lens uses engineering plastic for lower weight but is well built. The lens mount…