Steven Kersley faces an interesting conundrum. Not only does he need a name for a distillery, but also one for a whisky brand.
The BrewDog Distilling Company’s managing director’s distillery is owned by one of the world’s largest beer businesses, which employs 2,600 staff, turns over £353 million a year, and runs more than 100 bars, having made a name for itself through marketing stunts that included driving a tank through London, dropping stuffed ‘fat cats’ from a helicopter over the Bank of England, and selling super-strength beer bottled inside taxidermy squirrels and stoats. Yet will that same BrewDog brand appeal to whisky drinkers?
“Probably not,” muses Kersley as he leads the way through the distillery, which sits next to BrewDog’s massive brewery and head office at Ellon, a half…
