We’ve all heard the saying, ”Location, location, location,” when it comes to one of the most important aspects of the business. I think the next thing should be Advertising, advertising, and more advertising.”
Advertising is a continually updated technique that requires knowledge of your business, product, target audience, and competitors.
Startup founders often focus a healthy portion of their budget on marketing so they can grow their client base. They set aside funds for things like billboards, magazine ads, trade show booths, sponsorships, and paid social media posts.
Between the thrill of launching new promotional initiatives and the routine of repeat marketing campaigns, founders and management teams have an underlying assumption that their advertising dollars are being spent wisely. However, this may be a misconception about how marketing works. Some…
