Defending European Cup champions La Rochelle, more formally known as Stade Rochelais, have had a relatively low-key existence for most of a history dating back to 1898.
From its small harbour-town base on the west coast of France, the club has historically struggled to achieve major successes, but is supported by fervent fans.
La Rochelle had been throwing their weight around the Pro D2 and had never played in the Top 14, and when they did reach the peak of French rugby in 2010, they were almost immediately sent back down to the second division.
This prompted club president Vincent Merling, a former flanker with La Rochelle in the 1970s, to draw up a five-year plan, called ‘Growing Together’, that convinced local businessmen to support the club.
Part of the…
