I’M NOT ENTIRELY SURE HOW I ENDED UP on stage facing every communications and PR executive in the Richemont Group – owner of Cartier, Vacheron Constantin, A Lange & Söhne, Panerai, IWC and Jaeger-LeCoultre, among others. I was there to give my thoughts on how watch brands could reach new demographics and, at some point, I had to stop and ask a question of the audience. Clearing my throat, I said: “In 2010 Richemont acquired Net-a-Porter, an engine of change in luxury retail that has demonstrated how consumers are willing to buy well-curated, high-dollar goods in an editorially rich, online environment. Yet there is not a single Richemont Group watch offered on either Net-a-Porter or Mr Porter.
“This is the perfect opportunity to position the luxury wristwatch as a lifestyle…
