Asurging temperance movement assured the passage of the 18th Amendment in 1919, prohibiting the manufacture, sale and transportation of alcohol, and with it began what many called “the noble experiment.”
Entrepreneurial by nature, brewers quickly shifted gears and began manufacturing other products. Major brands—Schlitz, Blatz, Pabst and Anheuser-Busch—made nonalcoholic malt beverages including near beer, malted milk, root beer and ginger ale.
Coors Brewing founder Adolph Coors purchased a nearby ceramics plant, renamed it Coors Porcelain Co., and began making tea sets, sugar bowls, spark plugs and more. (Today, CoorsTek is a global manufacturer of high-tech engineered ceramics.)
Before Prohibition, most beer was kegged. Afterward, brewers sold bottled soft drinks and marketed canned malt syrup to home brewers. By the mid-1920s, annual home-brewing supply sales reached $136 million.
In addition, the…
