Ask any driver of an enthusiast’s sports car, be it a classic MG or a modern Ferrari, why red is the only suitable colour for their macho wheels. ‘Exciting, thrilling and stirs the blood’, might be the-off-cuff reply. Believe what you will, but the wisdom of expert psychologists informs us that the colour red is associated with energy, war, strength, power and determination as well as passion, desire, love and success. The colour red is also supposed to enhance human metabolism, increase respiration rate, and raise our blood pressure. Another understanding is that red attracts attention more than any other colour and is therefore often used to signify danger.
Small wonder then, that the presence of a red motorcycle can cause an otherwise disinterested biker to come across all hot…