THE PURSUIT OF SCIENCE IS DESIGNED TO search for significance in a maze of data. At least, that’s how it’s supposed to work.
By some accounts, that facade began to shatter in 2010 when a social psychologist from Cornell University, Daryl Bem, published a 10-year analysis in the prestigious Journal of Personality and Social Psychology, demonstrating with widely accepted statistical methods that extrasensory perception (ESP), basically the “sixth sense,” was an observable phenomenon. Bem’s peers couldn’t replicate the paper’s results, quickly blaming what we now call “p-hacking,” a process of massaging and overanalyzing your data in search of statistically significant—and publishable—results.
To support or refute a hypothesis, the goal is to establish statistical significance by recording a “p-value” of less than 0.05, explains Benjamin Baer, a postdoctoral researcher and statistician…