1 THE OFFICIAL ROUTE: LEGO IDEAS. Launched in 2008, this is where fans pitch new sets for commercial production. If you have an idea for a set (must be 2,000 pieces or less), build it, take photos, and post it on the LEGO Ideas website. If it’s popular and receives “support” from 10,000 fans, the LEGO Group will consider it for production.
If the bigwigs approve, you’ll work with the LEGO design team in Denmark on final tweaks. “It’s one thing for a model to be complex and beautiful, but you have to make sure that building it is a fun experience,” says Johnny Castrup, head of LEGO Ideas. After tweaks, your set will hit stores worldwide, and you’ll receive 1 percent of the royalties in perpetuity.
It’s tough going,…