“Because play is movement, freedom, imagination, fantasy, seduction, and lightness” —Pierre-Alexis Dumas “Yes, play! Because playing means being together, because it’s a way of learning about ourselves and others, a way of letting chance have its say, of both controlling and letting go. Because it is joyous, jubilant even. Because play reshuffles the pack. Because play is movement, freedom, imagination, fantasy, seduction, and lightness,” says Pierre-Alexis Dumas, artistic director of Hermès. The Hôtel Salomon de Rothschild was turned into a whimsical play house where games in all its forms filled the space. All the excitement was to introduce the fashion house’s theme of the year, “Let’s Play!”
The tradition began in 1987, when, upon Hermès’ 150th anniversary, the late former CEO Jean-Louis Dumas thought of coming up with a yearly…