Patagonia has been at the forefront of the sustainability movement for over two decades, showing that profit-making does not contradict environmentalism and the three Rs: reusing, repairing, and recycling products. In addition, the company has helped conserve 73 million acres of wild lands and 3,575 miles of rivers through the Conservation Alliance, founded in 1989 by Patagonia, REI, The North Face, and Kelty.
Despite these successes, the apparel industry has lagged behind the food industry in terms of the demands of environmentally friendly goods. Outdoor companies are now catching up with big strides.
Today, the changing climate is a burning topic that unites the outdoor industry, although most businesses face the same threats. Weather-related disasters disrupt production and distribution schedules, produce inventory risk, and jeopardize revenue. At the same time,…