Each year the team here at NZ4WD magazine (OK, me, Editor Ross MacKay!) strives to come up with an interesting, readable and perhaps most importantly, relevant, multi-vehicle comparison test for our summer annual.
The idea this time was to break away from the usual ‘apples vs apples’ concept and instead see what ‘apples vs oranges’ produced.
The reason was elegantly simple and based on my own observation of the car and motorcycle scenes. Engineers, for instance, love logic. And marketers love putting us poor, hapless consumers in boxes. Yet most of us are slaves to our hearts, not our heads.
Take Harley-Davidson motorcycles. On any practical, logical analysis, I could come up with at least two Japanese, British or Italian bikes which were lighter, more powerful, more comfortable and cheaper…