The Challenge
Surf Life Saving New Zealand (SLSNZ) and BP's 50-year partnership is believed to be the longest unbroken corporate partnership in New Zealand history. Since 1968, BP has supported New Zealand's surf lifeguards in saving more than 56,000 lives. For almost 40 years, BP-funded Inflatable Rescue Boats (IRB), have been donated to one of 74 deserving Surf Life Saving Clubs, which have been involved in more than 22,000 rescues.
Every year 5,000 surf lifeguards patrol over 90 locations, saving around 1,000 lives and assisting another 2,000 to safety. They spend over 220,000 hours on patrol and administer first aid to 2,800 people a year. Its important role in keeping New Zealanders safe is unquestionable. But, as it’s a charity, it simply wouldn’t be able to make this significant impact…