@dorieclark
IN THE EARLY DAYS OF COVID, racking up social media views was easy—after all, everyone’s schedule had suddenly cleared. But, as the pandemic has worn on, social media expert Shama Hyder notes, “People are becoming more choosy about their [media] consumption. The first webinar’s cool, the second’s cool…the 80th webinar better really bring it, right?”
Every Thursday at 12 p.m. ET/9 a.m. PT, I host Better, a Newsweek video interview program streaming on LinkedIn, Twitter, Facebook and YouTube. Hyder—founder and CEO of Zen Media, a digital marketing and PR firm, and author of The Zen of Social Media Marketing and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age—was a recent guest. During the interview, she shared these five strategies about how to break…
