01 SET CLEAR GOALS AND OBJECTIVES
The foundation of any successful social media campaign lies in establishing clear goals and objectives. Without a defined purpose, your campaign can lack direction, making it difficult to measure success. You might want to increase brand awareness, drive traffic to your website, generate leads, or boost sales. It's crucial to make these goals SMART: Specific, Measurable, Achievable, Relevant and Time-bound. For example, instead of vaguely stating you want more engagement, aim for something specific like “increase Instagram engagement by 25% in three months”.
02 KNOW YOUR TARGET AUDIENCE
You need to know who your ideal customers are, what they care about, and where they spend their time online. Consider factors such as age, gender, interests and social media habits. Tools like Facebook Audience Insights or Google…