Marking World Environment Day 2025 on 5 June 2025, with this year’s theme of “Ending Plastic Pollution”, South Africa's major retailer, Pick n Pay celebrated a major environmental milestone: its Reverse Vending Machines (RVM) customer recycling initiative, which has now diverted over 1.1 million plastic and packaging recyclable items from landfill.
Since launching the pilot in 2018, the RVM initiative grew into a national network of 39 machines across Pick n Pay stores in Gauteng, KwaZulu-Natal, the Western Cape, and the Eastern Cape. Each machine accepts recyclable items, such as plastic bottles, aluminium cans, and glass containers, and rewards customers with Smart Shopper loyalty points, which can be used for everyday purchases. “What started as a small test has evolved into a movement. This programme has shown that people are…
