Innholdsfortegnelse for July/August 2020 i Maxim

It often surprises luxury watch enthusiasts to learn that Bell & Ross is not only French, but less than 30 years old. The brand’s passion for quality and design eclipses that of many Swiss watchmakers with much more impressive pedigrees; indeed, it opened its own manufacture in La Chaux-de-Fonds, Switzerland in 2002. Bell & Ross is best known for timepieces inspired by aircraft instrumentation, especially its iconic square-cased watches with bold graphics straight from the cockpit of an F-35. Wearing one makes you feel like a fighter pilot, a large part of their appeal. Bell & Ross, whose devotees include everyone from Robert Downey, Jr., Arnold Schwarzenegger and Gordon Ramsay, to the elite pilots of the French Air Force, is equally obsessed with speed on land, however. In 2016 they…

With Instagram followers numbering 5.6 million and counting, plus another 1.2 million followers on You-Tube, there’s no denying Saweetie has an audience. But even with last year’s single, “My Type” setting records on Billboard’s Top 100, the rising rapper is after something more. “As a new artist coming from being an influencer, a lot of people didn’t respect me,” she tells us. Rhyming, rapping and as racy as she likes, Saweetie’s smart enough to know that you can’t expect respect from others unless you respect yourself. It’s all in her new release Pretty B*tch Music “I want to change the meaning of pretty ’cause there’s this model on social media of how a woman looks,” she explains. “I grew up in a house of all shapes and sizes of women.…

@frida_aasen The Lions Model Management This has honestly made my boyfriend and I even more close, same with friends and family. I’m mostly looking forward to hugging my family and seeing them again. It’s been such a long time…. It’s making me appreciate the more relaxed lifestyle and small things like a home-cooked meal or going grocery shopping. It’s easy when you’re living such an on-the-go life to completely forget to take that step back and breathe and take in your surroundings. [But] I miss the freedom of being able to go anywhere you want…. I’m just taking more time for myself in general. Also it’s important to me to not let myself go, even if I can be in sweats all day if I want to. I get up…

Unfortunately my job involves many people: when we skydive we sit in an airplane with at least 20 people sitting very close to each other. But in many, many years of the sport I never stopped, so it’s not so bad to give some rest to my body and mind. In the long term it won’t be so good because lots of my sponsors are struggling and the stunt movie industry is shut down. It will take months and months to start all again. It’s been great to enjoy little simple things in life that when I’m so busy we don’t see or don’t have time for. To know that nature is having a better life. Less pollution, people have seen animals in many places where they weren’t before. In…

@lorena The Lions Model Management For starters I have been sleeping in the same bed/time zone for over 50 days now, and due to my work and travel schedule that is very unusual. I have to say I am really enjoying it. Besides that I’ve created a kind of “at home” schedule to keep myself busy and to stay sane: I have my morning coffee on the couch while I watch the news instead of sitting in an Uber rushing to work or the airport. I do a home workout and go grocery shopping (my personal highlight of the day), and help my boyfriend cook instead of going to the gym and grabbing takeout on the way. I call my family and friends instead of not really talking to them…

One of the regular downsides of DJ success is that the endless travel kills the creativity and music output. This pandemic has killed the globetrotting, and DJs/producers have a golden opportunity to spend more time making quality music again. I’m sure we will see some winners. We are also seeing a huge revolution in the streaming space… I’m convinced some really creative things will come out of this as the wider electronic and dance communities push the technology and new platforms to the limit. It’s going to start moving the needle for sure and some things will survive and prosper when clubs and festivals open again. The key question is can everyone get paid for it? Music creators and performers. Spending more time at home has been amazing. Understanding how…

I do a home workout at least every day. I don’t always do a super intense workout, but no matter what I do try to get my body moving every day. I just know I always feel so much better after I get my heart rate up or do some yoga. Aside from staying active at home, I run a small skincare business with my sister called Dear Self Skincare. Being quarantined at home has really enabled us to put a lot of focus on our line. We are currently sold out of all our products right now so we have been nonstop planning our restock and the launch of new products to come. If I am not working or being active, I am most likely vlogging on YouTube, cooking…

@katebock The Society Model Management I’ve been doing a lot of Zoom cocktail hours and group FaceTimes. My sister created a family trivia game and we all played to win! That was a fun way to connect from all over North America… It was hard to coordinate schedules in person with all of our busy lives, but now we have weekly happy hours on Zoom that no one misses…. I’ve spent a lot less time flying, a lot more time with my puppy attached to me! I have been loving sharing more cooking, health, wellness and fitness [posts]. I’m able to shoot and share more while I’m home and not always on the go…. My skincare regimen has gone from a couple steps to a whole evening process. It’s fun…

@justtnic Teall Management During this uncertain time, I find myself staying connected to my friends and family more than ever. It’s made me stop to think about what really matters and that has definitely been an eye opener. Things move so quickly that we tend to get caught up with work and day to day life, and rarely stop to be present with the people we love. Now I FaceTime with my family and friends so much throughout the day and it feels good…. My fans and audience mean everything to me, without them I wouldn’t have this platform. I appreciate every single follower and fan that I have, and it’s so important to me that I let them know that. I try to post things that encourage my followers…

@marinalinchuk1 The Lions Model Management I think the beginning of quarantine was very challenging and I was on my phone a lot talking to everyone, however as time went by I learned new ways of living, connecting to those who are next to me. I talk to my closest friends, [and] sometimes we have good days, sometimes we cry together, so it’s important to have people that get you and support you. Also right before quarantine I had a baby which requires all of my attention right now, I’ve been lucky to spend this time connecting to her…. I think this period of social distancing is [one of the] most challenging times of our generation, but it gives you so much to think about, how you want your life to…

I definitely feel more connected to my extended circle of friends and family because now is when we need each other the most. I have learned who my real friends are and have gotten a lot closer to my family because you don’t know what is going to happen next. You just have to be real, be a real friend and a real family member. I wake up every day and focus on myself. I give myself an hour in the morning to work out, meditate, make a healthy breakfast, and drink my tea. I’m detoxifying myself from anyone who isn’t good for me. Bad habits that I had are gone. I’m just focusing on self-love and I do that by giving myself some “me” time in the morning or…

The current coronavirus crisis begs the question: is it inevitable that the salvation of America’s healthcare and economic meltdown won’t come from federal agencies, big business, or academia, but from the charitable largesse of billionaires like Bill Gates? The man behind Microsoft has a history of drawing on his personal wealth to help cure diseases that have long eluded both governments and the World Health Organization. Gates and his wife, Melinda Gates, established their foundation in 2000 to foster biomedical innovations against infectious disease, and find inventive ways to distribute them. The 64-year-old entrepreneur has since seeded billions of his own net worth to fund humanitarian causes. According to Forbes, the Bill & Melinda Gates Foundation announced the COVID-19 Therapeutics Accelerator this past March, with $125 million in funding to…

1 YEAR (PRINT + DIGITAL) FOR $19.99 OR 1 YEAR (DIGITAL ONLY) FOR $9.99 For fastest service, order online: MAXIM.COM/ORDERNOW for the exceptional man… Continuous Service Guarantee: Your subscription will continue unless you ask us to stop. Each year you’ll receive a reminder notice followed by an invoice for the low renewal rate then in effect. You can cancel at any time and receive a refund on all unserved issues. Cover price is $6.99 per issue. Canadian orders, add $6 per year in U.S. funds (inc. GST). Foreign orders, add $12 per year in U.S. funds. MAXIM is published 6 times per year. Please allow 6-8 weeks for delivery of first issue.…

For a while there this spring, before most barber shops and hair stylists were able to reopen for business, the state of men’s grooming was seemingly in dire straits. With “quarantine beards” the new normal, pundits predicted that men would embrace this enforced slovenliness; CBS New York even went so far as to air a segment titled “Experts Predict Long Hair, Beards Back In Style By Summer.” Of course, men proved more resilient than that, unwilling to abandon their perfectly-trimmed facial hair and precision fades. Nor did they decide to forgo fine grooming products simply because there was no one around to appreciate them. The timing in fact proved fortuitous as two new luxury grooming lines were in the nascent stages, while one of the country’s coolest high-end barber shops…

Rory McIlroy, the world number one golfer, has climbed from humble beginnings to the very top of the sport. Today the Irish athlete and UNICEF ambassador looks down from on high at all who seek to topple him—raking in winnings and accolades along the way. With a career among the most lucrative in golf history, the London Sunday Times put his net worth at about $170 million in 2019. His tournament appearance fees (said to top $2 million apiece) and winnings (such as the 2019 Fedex Cup where he won a cool $15 million) are just part of his estimated annual earnings of about $40 million, making him one of the world’s highest-paid athletes. As is often the case with true winners, the trappings and financial rewards are not what…

A few months back The Atlantic took note of the fact that tiki bars are, once again, suddenly all the rage. “You can [now] enjoy a fruity tropical drink while surrounded by faux-Polynesian decor in most major cities around the U.S. and elsewhere, with new spots opening every month,” the literary monthly proclaimed. The trend has shown no signs of abating, with new tiki spots set to open everywhere from Austin (Tiki Tatsu-Ya) and Fort Worth (Tarantula Tiki Lounge), to Seattle (Inside Passage), Vancouver (Juju’s Drink Shack), and Grand Rapids, Michigan (Max’s South Seas Hideaway). All hope to build on the success of celebrated tiki joints such as Smuggler’s Cove in San Francisco and Latitude 29 in New Orleans, which are more popular than ever, offering up drinks in ever…

I never really hit a depression or had any major anxiety attacks. I took time out of every day to do a mental health check, move my body, and remind myself that things are going to be okay. I learned that I have a lot more patience than I thought. I can cook way better when I have the time. I learned so many random and fun little skills and wrote a ton which felt really great…. As for my family, everyone held up just fine and did their part. We all FaceTimed and checked in and kept each other laughing. What surprised me most was the amount of people who continued to believe it was okay to ignore social distancing and continue to go about their lives selfishly.…

What I do strongly believe will change within the retail/hospitality sectors is twofold: a massive correction in the commercial property sector, and a frightening contraction of retail/hospitality players. Most businesses have been hand-to-mouth with cash flow and many will sadly fall, with one chance of even restarting as we are “unlocked”. With regards to property, now is the time to finally correct the balance of power between landlords and operators. It’s tough coming from a culture of monopoly to change quite hard-coded landlord traits, but property is a commodity. Generally, landlords don't create any value yet demand all of what the operator creates. Not anymore! COVID life has been such a reductive experience. The benefit of face-to-face community in an ever increasing digital culture is still the essence of life….…

@yoventura The Lions Model Management I absolutely love connecting with my audience. I have been doing a ton of Instagram Live content to try and help keep people motivated and it helps me, too. I also talk a lot in my Stories about how it’s okay to not be motivated, too. The ups and downs are all valid; everyone copes differently. I have a special phone for fans to text me—it’s been so fun to have that ability to say “good morning” and see photos of people’s dogs and just connect…. I’ve been working out because if I work out in the morning I sleep better, I am able to maintain my energy throughout the day to be active. I will go for a run, do a home workout or…

In the short term there are obvious insecurities in the market that we can’t put into numbers or a timeline—we don’t really know how deep or how long it is going to affect us. However, after any bad phase the human species has always managed to come back stronger eventually. And after overcoming challenges, we will reward ourselves again, and the economy will benefit from this, and also the luxury automotive space. One positive [thing] is that new technologies have been enforced in our lives, although I have to say that we were quite used to working digitally already. Also, it was inspiring to see that many people stepped up to the challenges. So many stories full of empathy, humility, humanity. This is what I really take from this period—how…

First and foremost, I think this period of social distancing has made us understand that we may need to slow down the pace we are living. Without realizing it, we may have imposed a work pace on ourselves that was consuming us, making us slaves to the everyday struggle to succeed—some to reach a financial goal and others trying to elevate their status. This nonstop pace was probably causing many of us to distance ourselves from our families or from who we truly are, so I think this halt was necessary and clearly the Earth is appreciating it…. What I look forward to the most in the future is focusing on my music and seeing how the live music industry will evolve. [It] has definitely been a challenging time for…

I believe that our industry will always have a place in society. The love of great-tasting food, this will not soon be forgotten. The question is how many restaurants can survive this period of lockdown and the months that follow. When will people trust the system enough. I feel that the next six to eight months will be about rebuilding our businesses and gaining the trust back from the general public. It will be a truly testing time for our industry over the next several months and only the strongest will survive, or the businesses with the deepest pockets…. I am fortunate to have a beautiful young family, and being in the hospitality industry means long hours away from them. With the forced lockdown I have been blessed enough to…

I feel like the coronavirus lockdown turned me into a big kid, because I turned to playing video games a lot. I'm not much of a gamer, but when you are trapped inside all day on lockdown and you receive messages from your friends saying let’s play online together, it's hard to turn that down. I kept saying this coronavirus has grown men turning into kids again…. I love to bake, so I would bake cakes and cookies, cupcakes, eat a few of them and then throw them away because I would get a tummy ache and upset with myself for eating so much. The cycle would happen over and over and over again…. I realized during this time there was so much stress removed from my shoulders because I…

@kelseymerritt The Society Model Management I believe that absence makes the heart grow fonder. We should never take for granted the time we have with our loved ones. I have just downloaded TikTok since quarantine started, and I’ve been so obsessed. It’s hilarious and brings out a side to me that I never thought I had. I find myself dubbing to skits, dancing to trendy songs, and doing little quirky stuff that I probably would never do on my Instagram. I love how I get to show my fans a different side of me! I started a MasterClass subscription and it is so worth it—I have been learning so much from experts in their fields and suggest that people should invest their time and money in learning something new. I…

I was very inspired to create more content. I love to see how people worked back in the day when we didn’t have social media, especially now that we are home and we have to come up with new ways to create content without a crew. So, it motivated me to think outside the box and create new content with the elements that I have at home…. Ham and cheese and Nutella crepes [have been a staple]. I actually learned how to make them while filming one of my shows called “What's Cooking with Lele Pons”. Then I started making them for all of my friends and they really liked them. It’s really nice to make something from scratch and have it turn out really good. It's a great feeling…

He has captivated millions at President Trump’s Coronavirus Task Force briefings; led the nation’s scientific response in the time of our worst health crisis in recent memory; and been the voice of reason in the course of a heated debate about whether or not we are doing the right thing. Dr. Anthony Fauci has even seen his face plastered on everything from candles to cupcakes, while Brad Pitt played him on Saturday Night Live, and thanked him personally at the end of the sketch. Not half bad for a 79-year-old, five-foot-seven immunologist from Bensonhurst. Fauci, who earned his MD at Cornell University Medical College and was given the Presidential Medal of Freedom in 2008 in recognition of his “efforts to advance understanding and treatment of HIV/AIDS,” has been the Director…

He was the giant that ate backboards when he entered the NBA in the 1990s. Added to that notoriety were three back-to-back championships with the L.A. Lakers between 2000 and 2002, adding another with the Miami Heat in 2006. But Shaquille O’Neal isn’t just one of the best centers to ever play basketball, he’s also a successful businessman, actor and platinum selling DJ. In fact, music was his life before it got hijacked by basketball. “ “I have been DJing since the eighties,” Shaq tells Maxim. “Music has always been in my blood. I was that guy spinning at frat parties after my basketball games, in the locker room, and making mixtapes.” His five albums in the 1990s are now bookended by his post-NBA career as Diesel, touring Europe and…

There’s no question these past few months have been unlike any in our shared history. Words like unprecedented, challenging, uncertain, uttered ad nauseam do not even begin to describe the emotional and psychological rollercoaster that has marked the global COVID-19 pandemic; and yet we’re all lost for words trying to share with one another what this experience has taught us. So we reached out to recent and future Maxim subjects—esteemed leaders of industry, models and influencers, athletes, actors and creatives—to find a connection. To discover how they survived and even prospered these past months; illuminating private moments of seclusion, sharing personal moments of fear, hope and renewal. And what we discovered, really, was how we’re all much closer than maybe we realized just a handful of months ago. Here are…

We have been organizing with a local charitable organization called Sonoma Family Meal to cook 200 donation meals a day for the community in need…. We set up a charitable fund with friends of the restaurant, local wineries, and food companies. We've had them make donations to the fund and then cook the meals for them, keeping money going to the farmers, artisans, suppliers, and cooks, and the food going to those who need it…. For us it has been all about community service. [It's] been a good way to serve and also incredibly humbling. I think we are growing personally immensely and taking it as an opportunity for quite a bit of personal development and increasing our mindfulness for the community and the role we play. I'm definitely not…

The isolation has not affected my creativity at all I hope. I do more reading, and still have conversations with all my friends in the creative world. Although I miss personal interaction with them for sure. I feel lucky that my clients stick with me through these trying times. COVID-19 affects every aspect of our existence currently, and will change how we manage our lives in the future. That includes rethinking the use of energy consumption and forms of transportation. My hope is that we emerge smarter and kinder to each other and our environment.…

We have a family favorite called Yogurt Fettuccine. I know it sounds weird to put yogurt in pasta, but it's amazing and I've been making it for my teammates. I add either chicken or shrimp on top and a green veggie on the side like roasted Brussels sprouts or broccoli. It makes me think of home. [When the Olympics were postponed] I didn't cry or feel super sad, I just thought ‘Okay, postponement, I can deal with, it's not cancelled, I can train for another year.’ There is something bigger happening in our world right now. I have an identity outside of my sport and that makes me feel more secure when my athletic life is so unknown. I can still wake up in the morning, take the dog out,…

@robinholzken The Society Model Management Especially in a time like this, it’s nice to get in touch with the people who follow you and maybe make each other’s day a little better. I did some Instagram Live workouts and I am picking up my YouTube channel again, I think this is a nice way to connect with people. I actually changed my full skincare routine because my skin wasn’t very happy for a little while. I started doing facial massages, ordered new face masks, got a high-frequency device and got myself a brush for dry brushing since I heard this is amazing for the body. I also started doing yoga since I am very inflexible and it’s good for the mind and body, this is something I would definitely recommend…

I find I’ve been working more—first and foremost, to ensure the health and safety of our employees and business partners and to make the right decisions for the business in the current context and beyond. I’m in regular touch with colleagues and contacts around the world, but rather than meet in offices, bars and restaurants, we meet via videoconference. It’s a great dry run for me and my Paris-based colleagues prior to our move into new offices later this year where we’ll be adopting flexible working practices. The upside to spending more time working from home is enjoying meals with my family and being around to read my two young children a bedtime story. Luckily there is a lock on the office door—otherwise it would be difficult to get any…

@goldenbarbie The Society Model Management Ever since social distancing, my sleeping schedule has been completely messed up! I love the outdoors and fresh air so I’ve been spending most of my days outside laying by the pool, reading by the fire pit, or catching up on one of my shows on my laptop all while trying to complete a puzzle; but I adopted a new puppy, so he keeps my days busy. I’ve also taken the time to make major home improvements that I am extremely proud of! I’ve been spending a lot of time talking to my family back home via FaceTime and honestly it’s been really nice to have the time off to catch up with my loved ones. Times are hard and stressful but the key is…

I’m working harder than ever right now. I’m meeting with the Insomniac team regularly via Zoom as we plan and adapt to the changing conditions we’re all facing. Even though festivals are paused around the world, I’m still working on our events so we’re ready when things open up. Insomniac is also a clothing company, a record label, a radio station, and a media company, so I’m able to devote more time to the areas of the business that have needed it…. I’ve devoted the last 30 years of my life to organizing mass gatherings, so it’s hard to imagine things going back to the way they were. In order for things to start opening up in stages, there will have to be new best practices in place—and we’re already…

I was in Switzerland at the World Cup Finals when my coach got me out of bed at four in the morning to tell me the team was not competing and we were flying home immediately. Once I was home I was isolated right away and told by the USOC that we needed to stay isolated for 14 days in case we were sick or carriers. At that moment, I started making the most of my isolation and immediately started on home projects… the ones that you always find excuses not to do, and getting creative with home gym workouts. The COVID-19 pandemic will 100% affect my sport. The economy will have to rebound and there is not a specific date when that will happen… We need resorts all over…