“Beauty, Innovation, Purity and Authenticity”—the design principles of the legendary house of Pininfarina, founded in Turin, Italy, by Battista Pinin Farina in 1930, apply equally to the projects the company has pursued beyond the realm of gorgeous Ferraris, Alfa Romeos and other automotive icons. Battista’s grandson Paolo Pininfarina, now Chairman of Pininfarina S.p.A., started diversifying the design business in the late 1980s, making forays into product and later industrial and interior design, and, most recently, architecture.
It’s major projects in the latter category now include the control tower of the new Istanbul Airport as well as a number of cutting-edge residential buildings in Europe and Latin America, such as the Cyrela by Pininfarina residential tower in São Paolo, Brazil. This year, on the brand’s 90th anniversary, it has announced a…
