Each year, Market Watch sister publication Impact recognizes the fastest-growing smaller brands from around the drinks business with its “Hot Prospect” awards. This year, a total of 87 brands from the wine, spirits, and RTD cocktail categories met Impact Databank’s criteria to earn the honor. To qualify as a Hot Prospect, brands must have achieved at least 15% depletions growth for 2022, while also showing consistent growth in the two preceding years. For spirits, imported wines, and RTDs, brand volumes must be between 50,000 and 200,000 cases, while domestic wines are between 50,000 and 250,000 cases.
As in years past, Tequilas and whiskies lead the way for spirits Hot Prospects, with agave spirits and whiskies making up just under two-thirds of this year’s 33 winners. Vodka, domestic and imported, made…
