Despite supply chain issues and product shortages, Cognac consumption reached 8.4 million cases on 24.5% growth in the United States last year, according to Impact Databank. No.-1 brand Hennessy grew 21.2% to 5.1 million cases, followed by Rémy Martin’s 50.6% jump to nearly 1.5 million cases and Courvoisier’s 20.9% rise to 707,000 cases. In fourth place is D’Ussé, which increased 47.1% to 548,000 cases, and Salignac takes the fifth spot, with a 4.7% bump to 177,000 cases. Of the top six brands in the U.S. market, Martell is the only one that declined, dropping 25.5% to 174,000 cases in 2020.
Category leader Hennessy continues to dominate, due in part to a growing interest in the spirit among millennial consumers, according to senior vice president of Hennessy U.S. Jasmin Allen. “Our…