Innholdsfortegnelse for May 2021 i Market Watch

Two major stories in this issue cover categories of significant importance—rum and Australian wine. Although they don’t really have much to do with each other, they’ve actually got more in common than you might think. Both can boast history and stories galore, major volume bases, and fabulous product equity. But to some extent, they’ve both also struggled to achieve the same trading up trends being enjoyed by rival categories. While it has been taking some time, signs of that upward push are, in fact, appearing. Australia’s export numbers by value are looking better and better, and rum has seen similar trends, along with volumes growth of 2.5% last year. The move toward premiumization is being led by rum’s top players, as well as a host of lesser-known labels that are…

Terminally Pretty INGREDIENTS: 2 ounces marigold tea-infused Macchu Pisco1;¾ ounce fresh lemon juice;¾ ounce pineapple-pink peppercorn gomme syrup2;Pineapple wedge cut to look like a parrot. RECIPE: In an ice-filled cocktail shaker, combine Pisco, lemon juice, and syrup. Shake hard and strain into a coupe glass. Garnish with a pineapple parrot. Long Lost Pal INGREDIENTS: 1 ounce Jack Daniel’s Rye1 ounce Shackleton blended malt Scotch¾ ounce Dolin Dry vermouth;¾ ounce St. George Bruto Americano aperitif;Dash simple syrup;Lemon peel;Cherry. RECIPE: In an ice-filled mixing glass, combine whiskies, vermouth, aperitif, and syrup. Stir until very cold, then strain into a couple glass. Express a lemon peel atop the drink, then discard. Garnish with a skewered cherry. 1 Steep two marigold tea bags in a 750-ml. bottle of Pisco at room temperature for an…

Mainstream acceptance of Tequila as a world-class spirit is relatively new, but it’s only growing, notes Ryan Andrews, beverage director for the San Diego-based GBOD Hospitality Group. “Bartenders all around the world are pulling from Mexican flavors more now than ever before,” he says. “Tequila has become ubiqui-tous in the cocktail scene and with mixologists and bartenders.” Indeed, many people today under-stand Tequila to be just as sophisticated and high quality as any other spirit—but it wasn’t always this way. “There was a time when Tequila was known as the ‘bad guy’ and was only mixed in a blender with heavy syrups to mask the taste, but oh, how times have changed,” says Asa Eubanks, bar manager of Lucky Day in Las Vegas. “Experienced bartenders are now able to make…

When Wynwood Brewing launched 8 years ago, its management team thought that IPAs would emerge as the top-selling beer style at the Miami brew-ery. But according to vice president of marketing and sales Ian Salzberg, that isn’t the case at all. “La Rubia blonde ale accounts for the lion’s share of our volume,” he says. “Brewed with the South Florida heat in mind, La Rubia has more flavor than a light lager, but is still approachable. It’s shown consistent steady growth over the years.” He adds that once the pandemic subsides, Wynwood—now an Anheuser-Busch InBev (A-B InBev) subsidiary—is looking to expand La Rubia—currently limited to South Florida and Puerto Rico—to more markets, with an initial focus on the on-premise. Indeed, blonde and golden ales are among the best-performing craft beer…

Constellation Brands executive vice presi-dent and CMO Jim Sabia has been named executive vice president and managing director of the beer division. Constellation says the company’s CMO position will remain open in the near term but that it will look to replace Sabia in the role over time. Additionally, Mallika Monteiro has been appointed executive vice president and chief growth, strategy, and digital officer. In addition to her current responsibilities leading the company’s growth and strategy func-tions, she will assume added responsibility for leading the company’s media initiatives, including digital marketing, three-tier e-commerce, and Constellation Ventures, the company’s venture capital arm. Livermore, California-based Wente Family Estates has appointed Tyson Overton as CEO. Overton joined the company in 2014 and most recently served as chief sales and marketing officer. The company…

Gallo Boost Spirits Portfolio…. E.&J. Gallo has made another play to bolster its rapidly expanding spirits portfolio, agreeing to acquire Impact “Hot Brand” RumChata for an undisclosed sum. Founded in 2009 by master blender Tom Maas, RumChata’s core offering is a 13.75% abv mix of dairy cream, rum, and a proprietary sweet spice blend, retailing at $22 a 750-ml. RumChata roared out of the gate, topping a halfmillion cases by 2015. In the ensuing years its progress flattened out some, but last year marked a renewed surge in which the brand jumped 16% to 550,000 cases, according to Impact Databank. The acquisition includes Agave Loco LLC, which owns the RumChata brand, and Midwest Custom Bottling LLC (MCB), which produces RumChata at its facility in Pewaukee, Wisconsin. The Tippy Cow and…

Cîroc Summer Citrus Diageo has launched Cîroc Summer Citrus, the latest flavored offshoot for the grape-based vodka brand. The 35% abv spirit ($34 a 750-ml.) is infused with orange and other citrus flavors, and comes packaged in a multicolor bottle meant to evoke summer. Cîroc Summer Citrus is now available for a limited time nationwide. For more information, visit Ciroc.com. Woodford Reserve Master’s Collection Batch Proof Brown-Forman’s Woodford Reserve is releasing its annual high-proof expression for 2021. Woodford Reserve Batch Proof ($130 a 750-ml.), part of the distillery’s Master’s Collection, was bottled this year 64.15% abv. It comes in a new bottle, which features a long neck and rounded shoulders, and is available nationwide in limited amounts. For more information, visit Woodfordreserve.com. Bumbu Crème Sovereign Brands is introducing Bumbu Crème,…

Off-Premise News New Neal Rosenthal To Open New Headquarters York-based wine importer Neal Rosenthal will establish a new 6,000-square-foot headquarters on the 22nd floor of Ten Grand Street in Williamsburg, Brooklyn in September. Ten Grand Street is located directly on Domino Park, a six-acre multi-purpose green space spanning a quarter-mile along the East River. The new Rosenthal Wine Merchant headquarters will also host wine tastings, dinners and recep-tions for visiting producers, as well as art shows, conferences, poetry readings, and gourmet experiences with high profile chefs from around the world. On-Premise News Ballast Point To Debut New Brewpub San Diego-based Ballast Point is set to unveil a new San Francisco brew-pub. Ballast Point San Francisco is expected to open by the end of the year and will join the craft…

With a star-studded live auction featuring chef Guy Fieri, Barstool Sports founder Dave Portnoy, and others, Southern Glazer’s Wine & Spirits and Wine Spectator’s Conscious Collection Auction raised more than $1.6 million for restaurant and bar workers who have been impacted by the pandemic. After days of online bidding, Zachy’s gaveled open a livestream auction April 9, allowing bids on more than 100 exceptional lots of wines, spirits, and unique experiences. The auction raised a combined $1,477,600. That was added to a $100,000 donation from Wine Spectator and $25,000 from Aviation gin. The top lot was the chance for a winner and 11 friends to spend three nights at Il Palagio, Sting and Trudie Styler’s Tuscan winery, including a dinner with the couple and their winemaking consultant Riccardo Cotarella. The…