Family-oriented buyers aren’t purchasing sedans and MPVs like they used to. A few are buying hatchbacks, but the rest are opting for SUVs.
MPVs in particular are out. People just aren’t buying them any longer. Honda, for example, offered the Mobilio in South Africa until fairly recently, but discontinued it because of poor sales performance.
In its place, we find the new BR-V, a vehicle that’s competing in the far more popular compact SUV segment. Its rivals are vehicles like the Suzuki Vitara, Mazda CX-3, Renault Duster and Peugeot 2008. The big player in the segment, however, is the Ford EcoSport. Ford manages to consistently sell around 1 000 of these little SUVs a month.
It might be a popular segment, but there’s no shortage of competition. The BR-V, however,…
