San Francisco has long been a city that attracts dreamers, artists, and innovators, drawn by its iconic landmarks, vibrant culture, and constant reinvention. This year, the Union Square Alliance captured that essence through a collaboration with designer Jad Racha, model Moanalani Jeffrey, and a selection of renowned local businesses. The photoshoot for the Bloom Gown, a stunning creation by Racha, was a celebration of both the city’s enduring legacy and its ever-changing future.
Participating businesses, including One65, Chotto Matte, Bombay Brasserie, Tratto, The Marker, and Harlan Records, provided the perfect backdrop to showcase the Bloom Gown, designed to symbolize San Francisco’s spirit of revival and creativity. The campaign highlighted the importance of local partnerships and the power of community in shaping the cultural landscape of the city.
JAD RACHA: THE…
