At the center of Union Square, you will find the Union Square Alliance, an organization committed to enhancing the visitor experience by managing and activating public spaces, infusing creativity into the environment, attracting new investment, and advocating for the district’s future prosperity.
The Union Square Alliance has recently launched a bright new campaign, “Union Square in Bloom,” from March to August, inviting visitors to celebrate with community events amidst floral public displays, hotel stays, couture, gastronomy, and cocktails. A diverse array of businesses across Union Square are blooming in concert, including hotels, restaurants, bars, retail establishments, hair salons, art galleries, theaters, nightlife venues, and more.
The Union Square Alliance CEO, Marisa Rodriguez, developed “Union Square in Bloom” in 2022 as a modern twist on the district’s rich floral history. A…
