It starts with an idea. One that neither runner nor designer fully understands until they’re halfway through it, physically spent or creatively wrung out, still choosing to show up.
For Lachlan Stuart, that idea was 58 marathons in 58 days. For Eugene D’Haig Craig, it’s a hat brand built on purpose, emotion, and design with heart. Though they walk (or run) different paths, their stories intersect through Yeah Buddy – a brand grouted in movement, mateship, and meaning.
Yeah Buddy isn’t just about performance gear – it’s about purpose. The Australian brand creates premium, sustainable running gear using innovative materials like ReVive, made from recycled plastics, and 100% Australian Merino Wool. Through initiatives like 1 Tree Planted, 1% For The Planet, and their Buy 1, Plant 1, Remove 1 program,…