Ideally, in more offline than online activities, we’re the type of people that like to get sucked in.
Instagram’s core appeal is that its inherent nature is at its best for capturing single moments or playing and re-playing slender slices of activity. We may blink, but can’t look away from the rolling visual. For board sports, this has provided a very powerful platform for the world’s most talented riders to quickly and simply exhibit why they are the best. No frills; they get in the way of the coming kudos... followers and endorsement deals.
Five time racing World Champion, Ragnarok queen, national coach, centre manager, mentor and mum, Steph Bridge has no time for anything but the core fundamentals of a sport. Neither, it seems, do her three sons, who…