IT SAYS much of the endearing obscurity of Pyeongchang, the South Korean mountain township which will host the XXIII Olympic Winter Games, that at some stage amid the multi-billion-dollar construction of bobsleigh tracks and ski jumping runs, of stadiums and skating rinks and five-star hotels, it was determined one other thing had to be raised before the world arrived: the letter “c” in its own name.
We’re blaming it on a PR whiz, or the most fearsome and influential cartel of geography teachers ever assembled. Whatever the case, Pyeongchang became PyeongChang, that “c” getting capitalised to ensure those watching from far, far away did not confuse it with Pyongyang, the North Korean capital, only 295km distant, where the potty, dotty dictator Kim Jong-un sits over his missile launch buttons and,…
