From whoa to global superstar in 14 years, HAY is one of the great success stories of contemporary design. Established in 2002 by Rolf and Mette Hay, the brand now boasts a presence in most capital cities (including a pop-up store in the Museum of Modern Art – MoMA) as well as flagship stores across Scandinavia, Europe, Asia and, most recently, Australia.
Key to the company’s success is a dual strategy of perpetual evolution coupled with timeless foundations. Effectively, the core furniture has stayed true to the mid-century Scandinavian aesthetic, materiality and quality of its roots, while the accessories have facilitated a perpetually changing layer that responds to, and quantifies, fashion, branding and living, as energetic mediums. “What we are circling around is, I think, we place our label somewhere…
