I still remember my first experience of Indian luxury hospitality: grand lobbies, white-gloved service, and sprawling buffets in fivestar hotels across Delhi and Mumbai. The look and feel; consistent, conformist, almost cookie cutter. Luxury meant opulence, scale, and an international vibe. However, as I travel across India today—from Surat to Rishikesh, from Dehradun to Rajkot—I see an entirely different story unfolding. Travel is no longer discretionary; it has become an essential expression of lifestyle. Today’s guest doesn’t just want a comfortable room. They want stories, connections, and meaning. They want hotels that reflect their values—eco-conscious practices, authentic cultural experience, and wellness at the core.
Today, India’s hospitality industry stands at an inflection point. After years of cautious growth, the sector is experiencing a renaissance, fuelled by shifting consumer preferences, rising…