Inc. Magazine|November 2024
INTUIT QUICKBOOKS
1983 Mountain View, CA
CEO: Sasan Goodarzi
Company Size: 17,300
XERO
2006 Wellington, New Zealand
CEO: Sukhinder Singh Cassidy
Company Size: 4,322
Company overview
When you think of SMB financial software, you probably think of QuickBooks. With more than seven million global customers, the powerhouse platform, launched by Intuit co-founder Scott Cook in 1992, offers a range of features including payments, invoicing, employee time tracking, benefits, and payroll. “We do core accounting very well, but we’ve expanded beyond that,” says Joe Black, director of product for QuickBooks Online. “Our aim is primarily to help improve and automate a lot of the back-office functionality that a small business needs to do to free up the small-business owner’s time.”
Founded in New Zealand in 2006, Xero (pronounced “zero”) has been…