SINCE 2018, NEW FRONTIER DATA HAS SURVEYED MORE THAN 20,000 cannabis consumers to benchmark and analyze cannabis consumption behaviors. Our fourth edition, Cannabis Consumers in America: Dynamics Shaping Normalization in 2022, offers in-depth and comprehensive analysis of cannabis consumption and purchasing habits, behavioral drivers, and social attitudes at this inflection point in the legal market’s growth. Included in the data are some differences in behavior between genders.
As legalization expands, with adult-use cannabis legalized for adults in 18 states and Washington, D.C., and medical cannabis legal in 37 states, so is the plant’s legitimacy being increasingly realized and welcomed. New trends include well-designed packaging, clear and regulated information labels, lab-tested ingredients, standardized dosing, and modern branding.
While all consumers benefit from safer, regulated, easier-to-use products, female cannabis users in particular…
