Beauty is anything but uniform, and nowhere is this more apparent than in Asia, where diverse cultures, climates and consumer habits give rise to distinct beauty movements. We speak to beauty founders and enthusiasts across the continent – from Indonesia, the Philippines, Taiwan and, of course, Singapore – to get the inside scoop on the trends, looks and products shaping their local scenes.
“Having skin that reflects light has always been a goal.” SINGAPORE
Nicolas Travis, founder of Allies of Skin
Efficiency is a national ethos and in Singapore’s beauty culture, that shows. According to Nicolas Travis, founder of Allies of Skin, local consumers are “sticklers for sun protection, and we celebrate skin luminosity”. He shares how science-led formulations, a climate that demands balance, and a blend of East-meets-West philosophies…
