For the Forsyth siblings – Abigail, Jamie and Stuart – entrepreneurship was “bred in the bone”, having grown up around a father, and extended family that all ran businesses.
So with this early inclination, coupled with sharp intuition, the Forsyth’s have built three successful business ventures – KeepCup, Returnr and Minor Figures.
Before founding one of the first, and easily most iconic, reusable cup brands, KeepCup, Abigail and Jamie had built up BlueBag, a chain of sandwich and coffee shops. This gave them an inside track on the rise of the coffee industry in Australia – and the introduction of the disposable coffee cup in the late 90s.
“Back in 1998 I thought, ‘who is going to use such a silly thing and walk around drinking from that’,” says Abigail.…