WITHIN A NONDESCRIPT BUILDING, not far from Wisconsin-Illinois border, a small and nimble factory runs almost 24 hours-a-day. Employing 50 dedicated individuals and an army of robots, this company has specialized in manufacturing button-rifled barrels, bolts, bolt carriers, handguards and billet receivers for AR-15, AR-10 and AR-9-type firearms. Since 2016, it has made parts and assemblies for other companies, brands you certainly know. To protect ongoing contracts with its clients, I had to sign a non-disclosure agreement (NDA) before entering the facility, which prevents me from revealing who these parts are manufactured for. In 2022, this team decided to launch its own brand. Meet Outerwild.
I asked Leanne Lally, director of marketing, “If business with Original Equipment Manufacturers (OEM) has not tapered off, why get into the business of manufacturing…
