When I first started working for Gun Digest, I was having a late-night conversation with our CEO about gun content, and my vision for what this brand could become. It was a challenging and very good chat, during which he asked me, “How do you make potentially mundane gun content interesting?”
As an all-in gun enthusiast, the question initially struck me as damn near offensive. After all, guns, by their very nature, are interesting. How each works is interesting. Learning about how to get that bullet to go exactly where we want it is interesting. They’re guns, duh!
But to his point, what can be said about, say, a Glock 19—perhaps the most functionally and visually uninspiring handgun ever created (albeit one of the most popular)—that hasn’t already been said?…