MOTHER OF PEARL C/O ONLOAN WHAT DO CARRIE SYMONDS, Holly Willoughby and Bridgerton’s Nicola Coughlan have in common? They’re all converts to fashion rental, which, while not a new concept, is one that is currently enjoying an incredible surge in interest. So too is the resale market, which, according to ThredUP, an online consignment store, is now growing faster than the mainstream retail sector and is actually expected to be bigger than fast fashion by 2029.
The innovation has come in making such services widely – and easily – available. For rental, platforms such as By Rotation, Hurr, Rotaro, Onloan, Front Row, Hirestreet and MyWardrobeHQ (where Carrie found her Costarellos wedding dress for £45) all make hiring designer and high street pieces effortless. Meanwhile, the likes of Depop and eBay…
