Wearing what you already own is the most sustainable thing you can do, but when you do buy, buy better.
That’s the message of Levi’s “Buy Better, Wear Longer” campaign, which speaks to our shared responsibility on the environmental impacts of apparel production and consumption.
Change-makers Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcatl, Emma Chamberlain and Marcus Rashford are bringing their voices to the campaign too.
Between 2000 and 2010, global clothing consumption has doubled. Globally, it is estimated that more than half of what fast fashion has produced is disposed of in under a year. Collectively, if we wear our clothes twice as long, we can reduce our environmental impact by 44 per cent.
“Ultimately, Levi’s denim is meant to be worn for generations, not seasons,” says Levi’s brand…
